Develops the annual fundraising strategy and action plan for acquisition and retention of individual donors, based on the Organization’s 3 years business plan and targets;
Has a good understanding of donor behaviour, market trends and prepares recommendations to develop and improve the IFR programs;
Contributes to the marketing strategy of the organization by identifying the clear links to the fundraising strategy and ensures the fundraising strategy is well aligned with the marketing strategy;
Develops the fundraising stories in collaboration with Conservation and Brand communications;
Recommends the strategic approach and actions on fundraising channels and programs in order to increase the efficiency and profitability;
Coordinates the fundraising team to maintain and increase performance;
Transforms opportunities into fundraising actions (i.e. event fundraising) by working closely to other teams in marketing and conservation;
Identify potential relevant partnerships for the benefit and improvement of the fundraising programs and prepare collaboration proposals for the management approval;
Works closely with the Offline Fundraising Coordinator to develop and implement a compelling acquisition model based on determined targets;
Provides regular financial and donor reports according to agreed KPIs.
Qualifications:
University degree in business, marketing, management, finance, PR or communications;
At least 3 years of professional experience in fundraising, sales, marketing, digital marketing, building sales funnels, public relations or related fields;
Problem solver, open to deal with ambiguity;
Proactive, with a can-do attitude; self-starter, quick learner;